Linky Love #7: Get To Know Roberto Cavalli

Designer, Roberto Cavalli is getting social. The famous designer now run a daily blog and tweets up a storm. Although he needs little introduction, he began his first post by saying,

From now on I will write here…
I’ll be here with you, every day, or nearly so.
I want to win you over, so, tell me, what do you want to hear from me?
I have many many things to tell you about my life… which I call “MY ADVENTURE ”

The fact that he is taking the time to write a post every day says a lot about him as a brand owner and is a great example of sCRM and CRM. He tells his readers and fans that his goal is to “win them over”, something you don’t often here from a someone in his position. Usually, you don’t see fashion designers caring so much about their fans let alone express any interest in communicating with them. I think it’s very humbling and a great way for the masses to feel a strong connection with the brand.

Currently, he is has 44 blog posts. While I love this idea, I am anxious to see how well he manages his blog and tweets as time goes on. Its challenging to blog almost everyday especially with a busy schedule like his. A lot of CEOs should take note of what Cavalli is doing because thier fans have a voice and are becoming ever more important.


About JonnyWeiss

My name is Jonathan Weiss, but my friends call me Jonny. People always tell me that my name takes too long to say. I think those people are lazy, but I like the name “Jonny” so I’m keeping it for now. I’m always on the go, and usually I'm doing too many things at once. I guess I attribute that that to my A.D.D. My mind can sometimes seem like it’s moving at the speed of light, GOING GOING GOING… My idea book goes with me everywhere. I’ll bring it out at the most random of times to jot down an idea, doesn’t matter where I am. I got my first pair of glasses in the third grade; And yes, I’m considered legally blind without them or my contacts while driving a moving vehicle. I’ve been called a city kid because I’m from Los Angeles, but I don’t let that stereotype define me. I like to find the balance between the simple and complex things in life. Stick around for the ride (if you trust me in a moving vehicle) and hold on for dear life.

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