Linky Love #7: Get To Know Roberto Cavalli
“From now on I will write here…
I’ll be here with you, every day, or nearly so.
I want to win you over, so, tell me, what do you want to hear from me?
I have many many things to tell you about my life… which I call “MY ADVENTURE ”
The fact that he is taking the time to write a post every day says a lot about him as a brand owner and is a great example of sCRM and CRM. He tells his readers and fans that his goal is to “win them over”, something you don’t often here from a someone in his position. Usually, you don’t see fashion designers caring so much about their fans let alone express any interest in communicating with them. I think it’s very humbling and a great way for the masses to feel a strong connection with the brand.
Currently, he is has 44 blog posts. While I love this idea, I am anxious to see how well he manages his blog and tweets as time goes on. Its challenging to blog almost everyday especially with a busy schedule like his. A lot of CEOs should take note of what Cavalli is doing because thier fans have a voice and are becoming ever more important.