Disrupt Your Thinking!

I recently finished this amazing book titled, “Disrupt” by Luke Williams, where he talks about a concept called “Disruptive Thinking”. Disruptive thinking gives us an alternative and effective way of coming up with a new idea.

According to Williams, in order to create a new idea, you must challenge a current one. He says it’s all about ideas that push assumed boundaries. Disruptive thinking is applicable to social media because of how progressive it is. In order for your business to be effective and stay ahead of the curve, you must think disruptively. As a result of thinking in this way, you will be able to shake the core of what your consumers are accustomed to and show them something new.  Below I have created a mind map on this topic and outlined his ideas on generating a disruptive idea.


About JonnyWeiss

My name is Jonathan Weiss, but my friends call me Jonny. People always tell me that my name takes too long to say. I think those people are lazy, but I like the name “Jonny” so I’m keeping it for now. I’m always on the go, and usually I'm doing too many things at once. I guess I attribute that that to my A.D.D. My mind can sometimes seem like it’s moving at the speed of light, GOING GOING GOING… My idea book goes with me everywhere. I’ll bring it out at the most random of times to jot down an idea, doesn’t matter where I am. I got my first pair of glasses in the third grade; And yes, I’m considered legally blind without them or my contacts while driving a moving vehicle. I’ve been called a city kid because I’m from Los Angeles, but I don’t let that stereotype define me. I like to find the balance between the simple and complex things in life. Stick around for the ride (if you trust me in a moving vehicle) and hold on for dear life.

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