Disrupt Your Thinking!
I recently finished this amazing book titled, “Disrupt” by Luke Williams, where he talks about a concept called “Disruptive Thinking”. Disruptive thinking gives us an alternative and effective way of coming up with a new idea.
According to Williams, in order to create a new idea, you must challenge a current one. He says it’s all about ideas that push assumed boundaries. Disruptive thinking is applicable to social media because of how progressive it is. In order for your business to be effective and stay ahead of the curve, you must think disruptively. As a result of thinking in this way, you will be able to shake the core of what your consumers are accustomed to and show them something new. Below I have created a mind map on this topic and outlined his ideas on generating a disruptive idea.